8 Template Archetypes · T1-T8
The 50+ EN alphas and 54 CN alphas from artefact 05 cluster into 8 distinct structural templates. Each template is a re-usable creative-direction with predictable performance per ICP/channel combination. Use these as ad-batch sprint scaffolding — instead of "let's write a new ad," use "let's produce 3 variants of T3 for Ah Keat this week."
"Templates aren't ads. They're how the OS thinks about ads. T1, T3, T4 and T8 should each produce 3-4 creatives per cycle. T2 and T5 are scarce-but-powerful — quarterly heroes." — Synthesis
Cream-bg editorial composition. Centered single hero object (Medispec probe shot OR Dr Stanley portrait OR product still). One headline in serif type. One subhead. No clutter. Reads like a Monocle ad. Premium-discretion register.
EN"It's not weakness. It's blood flow."
The science behind why your erections changed — and how 6 sessions can repair the vascular damage pills only mask.
Dr Stan · Cheras KL · WhatsApp 60129289932
EN"Have we met before?"
Restoring 500+ men over 12 years through Medispec ED 1000 shockwave therapy. Calgary MD. FDA-approved device. Treatable. Not with pills.
Higher contrast. Bold black + red + brand blue. Dr Stanley face inset. Headline in oversized Noto Sans SC bold. MY-CN particle 啊/咯/酱/嘛/哦. Phallic object metaphor allowed (cigar, banana, columns). High visual density. Reads native to mainland/MY-CN Track A.
CN"老兄啊，不行了不要躲咯！治本不治标。"
12 年男科诊所，500+ 男士已经修复。陈医生 MD (加拿大)，IMU 副教授。不需要吃药，不需要手术。6 次 × 20 分钟，今天就 WhatsApp 我们啦。
CN"老婆讲你不行了？陈医生这里来。"
体外冲击波修复 — FDA 认证 Medispec ED 1000 器械。500+ 男士已经成功。她也帮你 search 过哦。先 WhatsApp 我们，悄悄聊聊。
Direct-to-camera patient testimonial. Real patient (or anonymised actor with voice modulation). First 3 seconds: shocking-confession hook. Body: side-effects list. Closing: pill-exit reveal + Dr Stan recommendation. NO logo until last 3 seconds. Burnt-in subtitles in both EN + CN.
ENHook (0:00-0:03): "I'd been on Cialis for 18 months."
Body (0:03-0:35): "Headache every time. Vision goes blue. Have to plan sex like a meeting. My wife stopped... we stopped talking about it. Then a friend mentioned shockwave therapy at Dr Stan in Cheras. Six sessions. Twenty minutes each. I haven't taken a pill in five months."
Close (0:35-0:50): "Treatable. Not with pills. Dr Stan. WhatsApp 60129289932."
CNHook: "我吃了 1 年的蓝色药丸，头痛到不行咯。"
老婆都不想跟我谈了。后来朋友讲陈医生 — Cheras 的 — 体外冲击波修复，FDA 认证。六次，每次 20 分钟。现在不需要吃药了啊。
Soft cream/blue palette. Woman 45-50 in domestic-but-elegant setting (kitchen table morning, phone in hand). Half-smile, gentle gaze. Editorial photography register. Headline confidential-invitation. Body: explain confidentiality. CTA: "Text May at 60129289932 — confidential."
ENHeadline: "You can text us first. He doesn't have to know we talked."
For wives who've noticed. Confidential WhatsApp consultation. Female staff. We can guide the conversation when he's ready. Dr Stanley Chan, Men's Health Specialist, Cheras KL — treating 500+ men over 12 years.
CN"先跟我们 WhatsApp 啦，他不需要知道我们已经聊过。"
陈医生 12 年男科诊所。500+ 男士已经修复。我们的女员工先帮你了解情况，悄悄的。等他准备好，我们一起谈。
EN · CAROUSELSlide 1: "He's not initiating like he used to."
Slide 2: "He's avoiding it. You found pills in the drawer."
Slide 3: "You've been worrying for 18 months. He's been silent."
Slide 4: "You can text us first. He doesn't have to know."
Slide 5: "Confidential WhatsApp consultation. Female staff. Dr Stanley Chan. 12 years."
Numan-style diagnostic editorial. Anatomical illustration of vascular network (NOT explicit). Or a comparison: pill = mask icon vs ESWT = repair-icon. Headline = the reframe. Body = the mechanism (low-intensity shockwave neovascularization).
EN"It's not weakness. It's blood flow."
Pills mask the symptom for 4 hours. ESWT repairs the underlying vascular damage in 6 sessions. Medispec ED 1000. FDA-approved. Treatable. Not with pills.
CN"不是你不行 — 是血流问题。"
药只是暂时遮盖。体外冲击波是真的修复 — 6 次治疗，神经修复，海绵体重建。陈医生 Medispec ED 1000，FDA 认证。
The BPH-ED overlap. Uncle 60-65 in modest home setting (kopitiam, simple kitchen). Tired-eye visual. Headline addresses the sleep-loss visceral pain first; ED is the secondary reveal. Daughter-or-wife referrer angle for compounded acquisition.
CN"半夜三次起来撒尿，早上 morning glory 也没了。"
前列腺 + 勃起问题一起出现 — 这是同一个血流的故事。陈医生 12 年治男士健康，体外冲击波修复 — 不需要药，不需要手术。
EN"My dad was waking 3 times a night. The pills weren't working anymore."
(daughter-perspective UGC) "I asked around. Dr Stan in Cheras. Twelve years. Canada-trained. Six 20-min sessions. Now Dad sleeps. And Mom sleeps. Worth every ringgit."
Demystifies the process. 6-slide carousel: Session 1 = first impression. Session 3 = mid-way. Session 6 = complete. Each slide shows Medispec ED 1000 cylindrical probe in operation (always clothed/draped, never explicit). Display screen on device shows session counter. Establishes "this is what 20 minutes looks like."
EN · CAROUSELSlide 1: "Day 0 — your first session. 20 minutes."
Slide 2: "Day 7 — session 2. The probe sends focused acoustic waves to vascular tissue."
Slide 3: "Day 14 — session 3. Most patients feel changes by here."
Slide 4: "Day 21 — session 4."
Slide 5: "Day 28 — session 5."
Slide 6: "Day 35 — session 6. Done."
Dr Stanley Chan portrait + credentials lockup. White coat. Warm clinic interior or cream backdrop. Single headline. Body cites credentials. The trust-anchor template for hesitant patients near conversion.
EN"MD Calgary, 2004. Associate Professor, IMU. 12 years at Dr Stan. 500+ men restored."
Dr Stanley Chan — pioneer of EDSWT in Malaysia. Medispec ED 1000 FDA-approved device. Treatable. Not with pills. WhatsApp directly for confidential consultation.
CN"陈医生 — 加拿大 Calgary MD 2004，IMU 副教授，12 年男科诊所，500+ 男士修复。"
体外冲击波专科 — Medispec ED 1000 FDA 认证。修复，不是吃药。今天就 WhatsApp 我们。
| Template | Best ICP | Best channel | Format | Cycle frequency | Cost tier |
|---|---|---|---|---|---|
| T1 · Pillar editorial | Vincent, Marcus | IG feed, LinkedIn | Static 4:5 | 2/week | Low |
| T2 · CN colloquial (Track A) | Uncle Chen, Ah Hock, Ah Keat CN | FB CN, WeChat | Static 1:1 + 4:5 | 3/week | Low |
| T3 · Pill-exit monologue | Ah Keat 48 (primary) | Reels, FB Video | Video 9:16 | 2/month | Medium |
| T4 · Mrs Lee wife-bypass HERO | Mrs Lee 47 | IG MK/Bangsar/DH geo | Static 4:5 + carousel | 3/week | Medium |
| T5 · Repair-vs-mask reframe | Ah Hock, Marcus, Ah Keat | Meta + SEO blog | Static + video diagnostic | 1/week | Low |
| T6 · Prostate gateway | Uncle Lim 62 + daughter-referrer | FB CN, Sin Chew | Static + video CN | 1/month | Medium |
| T7 · Treatment Protocol | All — especially Ah Hock, Vincent | Landing + carousel + IG | Carousel | 1/quarter | Medium |
| T8 · Founder authority | All — Vincent, Uncle Chen, Mrs Lee-vetting | Landing hero, profile | Static portrait | Evergreen | Low |
| Day | Template | Output |
|---|---|---|
| Monday | T2 · CN colloquial | 3 static creatives, mixed Uncle Chen/Ah Hock/Ah Keat |
| Tuesday | T4 · Mrs Lee | 3 static + 1 carousel, MK/Bangsar/DH geo |
| Wednesday | T1 · Pillar editorial | 2 EN static, Vincent + Marcus splits |
| Thursday | T5 · Repair-vs-mask | 1 diagnostic + 1 carousel, Ah Hock + Ah Keat |
| Friday | T3 OR T4 | Alternate: T3 patient monologue OR T4 Mrs Lee video |
| Saturday | — | Audit week's content. Compounded learnings to next Monday brief. |
| Sunday | — | Plan next-week production. |
Weekly output: ~10-12 creatives across 5 templates × 4 ICPs. Quarterly T6/T7/T8 cycle for evergreen anchors. Mrs Lee channel gets ~30% of weekly volume — the moat play.