Pricing Ladder

Dr Stan · 2026-05-16

No Pricing in Ads · Package Framing Only

Hard rule (BRAND-CONTEXT + regulatory): Dr Stan does NOT publish pricing in Meta ads. Pricing surfaces only in WhatsApp ACCA slot 8 or at consultation. This artefact is benchmarking-only — it maps Dr Stan's position against competitor pricing, builds the pill-exit math comparison for content, and recommends premium-protocol package framing language for the consultation conversation. Final ad copy retains the "no-pricing" gate.

"The price isn't the problem. The framing of value is the problem. A 6-session course at RM5,000 is 'expensive' if compared to a RM199 Cialis-pack. It's 'incredibly cheap' if compared to a 2-year pill habit at RM400/month. Dr Stan's job: do the math FOR the patient before they price-anchor against pharmacy." — Synthesis

Tier 1 · KL/Sel competitor benchmark

Vivardi Clinics (Rawang)

ESWT full 6-12 session protocol. Published openly on landing. LCP-certified Dr Dinesh Kumar.

P-Shot also priced at RM2,500-4,500/session

RM2,000
—RM6,000

ESWT 6-12 SESSIONS

The Alpha Clinic (Mont Kiara)

ESWT consultation-anchored — pricing not on website. Premium Mont Kiara address. "5,000 men transformed" claim. Dr Sujesh Paramasivam (MBBS + SG Andrology Cert).

Not Published

CONSULT-ANCHOR

Hisential (Bangsar)

Consultation RM85 published. Treatment cost on enquiry. Dornier device (not Medispec). 15-20 min sessions.

RM85
consult

+ TX ON INQUIRY

HE Medical Clinic (Tun Razak KL)

ESWT not specifically priced. Multi-specialty clinic — ED is one of many treatments. 18 doctors listed.

Not Published

CONSULT-ANCHOR

Nexus Clinic KL (KLCC)

Per-session pricing on inquiry. Regenerative medicine positioning. Acoustic shockwave for ED + musculoskeletal.

~RM800
—RM1,500

EST PER-SESSION

Beacon Hospital Men's Health (PJ) / Pantai KL / Prince Court

Hospital fee structure. Insurance-led. Consultation + investigations + treatment bundled differently. Premium pricing tier.

RM3K
—RM10K+

HOSPITAL TIER

Tier 2 · Overseas ESWT benchmark

US/UK/AU EDSWT (Medispec or similar)

Typical 6-12 session protocol per US/UK clinic. Premium private-clinic tier.

$1,500
—$5,000

~RM7K-23K

Per-session US EDSWT

Industry typical pricing per session in US private clinics.

$200
—$400

~RM930-1,860/SESSION

Tier 3 · Pill-channel benchmark (the comparison target)

Hims (US — subscription)

Sildenafil ED meds starting at less than $2/dose if eligible. Online consultation + shipping included. Premium ED-platform tier ~$30/month base.

$30/mo

~RM140/MO US

Bluechew (US — subscription)

Chewable sildenafil/tadalafil. Unmarked envelope. Lowest-tier US online ED.

$20/mo

~RM93/MO US

Roman / Ro (US — telemedicine + Rx)

Includes doctor-visit + ongoing care + shipping. Mid-tier US online ED.

$40/mo

~RM185/MO US

Numan (UK — subscription)

£12-40/month based on dosage + frequency.

£12
—£40/mo

~RM70-235/MO UK

DoctorOnCall MY · Viagra 100mg 4-pack

14% off RM232.38. Free delivery > RM120. Same-day KL.

RM199

4-PILL PACK

DoctorOnCall MY · Cialis 20mg 8-pack

44% off RM676.29. Premium discount-driven acquisition.

RM379

8-PILL PACK

Pharmacy generic Cialis/Viagra (MY)

PULSE Clinic / Caring / Watsons. Walk-in pharmacy.

RM10
—RM30/pill

PER-PILL · GENERIC

Pharmacy brand Cialis/Viagra (MY)

Walk-in pharmacy. Branded.

RM30
—RM50/pill

PER-PILL · BRAND

Dr Stan — recommended pricing architecture

Three-tier package framing for the consultation conversation (NOT for ads). Premium-protocol language. No discounting in public ads. Discreet receipt naming.

Tier 1 · Standard EDSWT Protocol

RM4,500 — 6 sessions × 20 minutes

Medispec ED 1000 cylindrical-probe — FDA-approved
6 sessions × 20 minutes over 6 weeks
Consultation with Dr Stanley Chan (MD Calgary, IMU)
WhatsApp follow-up support
Discreet receipt — billed as "Genkimed health consultation"

Target ICP: Ah Hock 45, Ah Keat 48, Uncle Chen 55, Danny 38

Tier 2 · Premium EDSWT + Diagnostic Workup

RM6,500 — Tier 1 + comprehensive diagnostics

Everything in Tier 1
Comprehensive men's-health diagnostic workup (testosterone, prostate markers, vascular indicators)
Personalized pre/post treatment imaging
3 follow-up consultations at 30/60/90 days
Couples consultation option (Mrs Lee channel-compatible)

Target ICP: Marcus 35, Vincent 50, Mrs Lee 47 (paying for husband)

Tier 3 · Executive Concierge Protocol

RM9,500 — Tier 2 + concierge service

Everything in Tier 2
Direct WhatsApp access to Dr Stanley Chan
After-hours scheduling (evening + weekend sessions)
Mont Kiara / Bangsar satellite consult option (quarterly)
Spouse co-consultation included
12-month follow-up program

Target ICP: Vincent 50 (executive), high-earning Mrs Lee referrals

The pill-exit math (CONTENT TOOL — for Ah Keat 48 acquisition)

This math becomes the basis of a calculator widget on landing page, an SEO blog post, and content carousels per artefact 06 T5 reframe template.

SCENARIO A \cdot Patient stays on pharmacy Cialis 20mg Pharmacy generic Cialis 20mg = RM15 / pill (mid-range) Monthly use (8 pills/month) = RM 120 / month Annual cost = RM1,440 / year Over 5 years = RM7,200 SCENARIO B \cdot Patient stays on DoctorOnCall Cialis 8-pack DoctorOnCall Cialis 8-pack = RM379 / pack At ~2 packs/month (16 pills) = RM 758 / month Annual cost = RM9,096 / year Over 5 years = RM45,480 SCENARIO C \cdot Patient does Dr Stan Tier 1 EDSWT 6-session course = RM 4,500 (one-time) Over 5 years (no additional) = RM 4,500 Break-even vs Scenario A = 3.1 years Break-even vs Scenario B = 6 months The patient on RM379-pack channel is paying RM4,500-equivalent in 6 months in pills. Equivalent statement: "After 6 months on the Cialis 8-pack, you've spent more than a single 6-session course at Dr Stan. And you're STILL on the pills."

Regulatory + Brand copy gates for pricing language

Where	Allowed	NOT Allowed
Meta ads	"Confidential pricing — WhatsApp for details"	Any RM amount visible in creative
Landing page (drstan.my)	Pill-exit math (educational); "Premium protocol" naming	Direct RM list visible to anonymous visitors
WhatsApp ACCA slot 8	Tier 1/2/3 package framing with RM amounts	Discount-coupon mechanics in writing
SEO blog	Pill-cost ranges (cited from public DoctorOnCall + pharmacy)	Direct Dr Stan RM-amount inline
Receipt	"Genkimed health consultation" — discreet	"ED clinic" / "Erectile Dysfunction Treatment"
All verbs around price	"Treat / Repair / Restore / Improve"	"Cure / Permanent / Guaranteed"

Final positioning summary

Dr Stan price-position vs market

Dr Stan Tier 1 at RM4,500 sits in the upper-middle of KL ESWT pricing (between Vivardi's RM2-6K range and the Hospital tier RM3-10K+). Same price-tier as the Alpha Clinic (Mont Kiara, premium location). Dr Stan justifies the tier via: Medispec ED 1000 FDA (vs Hisential Dornier or generic) · 12-year operating (vs 5-year Hisential, sub-5-year Vivardi) · Dr Stanley named-founder doctor (vs faceless Hisential, single-doctor Vivardi) · Calgary MD + IMU Assoc Prof credentialism (vs MBBS-only competitors).

For Vincent 50 ICP, Tier 3 at RM9,500 is below his ceiling (RM12K). Premium-tier ELITE positioning he expects.

For Ah Keat 48 ICP, Tier 1 at RM4,500 = 6 months of his DoctorOnCall pill-pack. The math is the closer.