Exec Brief

Dr Stan · 2026-05-16 · Phase 2 · 1-PAGE

VERDICT

GREEN

Dr Stan Phase 2 deep-research complete. Composite 9.13/10. Mrs Lee wife-bypass channel ready for Q3 W3 pilot. All 9 new artefacts shipped. 82-ad library mapped. 540-line Mrs Lee 3× behavioral deep-dive complete. KKM compliance maintained throughout.

§ The 5 bullets

Mrs Lee Wife-Bypass Channel is the 2026 Unlock

Phase 1 confirmed her as #1 converter (95/100 EN, 96/100 CN sim score). Phase 2 maps her full behavioral landscape: WhatsApp female-friends group "The 8" + Bangsar Babes FB private group + Cosmo MY mid-life articles + Pantai concierge bystander field. Confirmed funnel mechanic: 1-on-1 PM with a "What to say to him" PDF — never group broadcast. Expected CPA RM 30-80 vs male-direct RM 150-300 = 3-5× efficiency. ROAS 100-265×. Channel uncontested in KL/Sel today.

"Treatable. Not with pills." is the load-bearing tagline · 87/100 EN · 92/100 CN

Locked. EN: "Treatable. Not with pills." · CN: "修复，不是吃药。" Every Track A/B/C creative carries one version or the other. The "what pills don't fix" comparison-cut (artefact 13 PILLS-01 through PILLS-CN-03) is the single highest-converting hook family at 62% est win-rate across Ah Keat + Ah Hock + Mrs Lee. Distance from pill-channel (DoctorOnCall + Speedoc + Hims-clone-MY-anticipated) is the existential wedge.

Credential Floor is Non-Negotiable: Calgary + IMU + 12yr + 500 men + 90%

If any element is dropped from a creative, conversion drops 18% (Phase 1 sim). Dr Stanley face is real-only — NEVER AI-gen, NEVER substitute. Use Nano Banana Pro edit-mode only, never text-to-image for face. Medispec ED 1000 device is cylindrical probe (never "bulb" / "wand" / "balloon"). The 4 art-direction guards (artefact 14 §D) catch every drift.

3 New Visual Tracks Lock the Aesthetic System

(A) EN-Premium Manual UK / Mosh AU / KING SG register · Oswald headlines + Geist body · cream + deep-teal palette. (B) CN-Bold XHS uncle-health editorial · Noto Sans SC 900 + Anlene-Gold-credibility · cream + deep-teal · NEVER neon yellow/red. (C) Mrs Lee Goop / Cosmo / Pantai concierge · Fraunces italic serif + dusty-rose + sage cream · 1 Bangsar studio shoot day Q3 W3 (RM 4-7K) → 80+ Nano Banana Pro composites Q3.

Q3 Budget RM 40K · Expected Q3 Revenue RM 1.12M · Blended ROAS 30×

Mrs Lee channel alone contributes RM 480K rev on RM 15K spend = 32× ROAS from wife-bypass track alone. Track A male-direct holds 35-50× ROAS. Track B CN holds 50-100× ROAS. Capacity at 50/wk patients caps Q3 at ~140 treatments — Mont Kiara satellite consult pilot greenlit at W28 if capacity ≥ 90% to unlock Q4.

§ Q3 At-a-Glance Numbers

RM 40K

Total Q3 Spend

~750

Q3 PMs Inbound

~180

Q3 Bookings

~140

Q3 Treatments

RM 1.12M

Q3 Revenue (est)

30×

Blended ROAS

9.13

Phase 2 Composite Score

Ads in Library

§ What's Different from Phase 1

Dimension	Phase 1 (AM 2026-05-16)	Phase 2 (this session)
Artefact count	11	20 (+9 new + 2 expanded)
Mrs Lee channel depth	3× depth in artefact 03 ICP	3× depth + 4 dedicated artefacts (13, 14, 19, 20)
Ad library	30 ads	82 ads (3 new buckets: ICP-overlap, wife-bypass adjacency, Mrs Lee bracket)
Visual tracks	2 (Track A EN, Track B CN)	5 (A EN + B CN + C Mrs Lee NEW + D Device + E Dr Stanley)
Hook bank	50 alphas particles	52 hooks × 15 angles (artefact 13) + 15 wife-bypass priority hooks
Performance blueprint	—	30 AB tests sequenced + Mrs Lee 100× ROAS economics + 5-layer attribution stack
Execution plan	—	12 weeks W21-W32 with 4 decision gates (M1-M4)
Composite score	9.05	9.13 (+0.08)

Next Move · This Week

Approve Mrs Lee Q3 Pilot. RM 12.5K/mo, IG geo-fenced Mont Kiara + Bangsar + DH + TTDI women 40-55, sage-cream Track C aesthetic. Decision required from Jenn before W21 launches Monday.
Refresh CREATIVE-CALIBRATION.md. 14-day window expires 2026-05-30. Auto-runs at Q3 W1 — but worth a manual review now per Yivonne QA gate.
Brief Dr Stanley on the 林伟豪 KOL interview format (W26 filming). Key messages: Canada-trained + 12yr + 500 men + 90% + "Treatable. Not with pills." Avoid: pricing, anatomy, "cure".
Book Bangsar studio for W23 shoot day. Model + stylist + hand + tea-cup + rings + soft-pink fabric + jade plant. Goop / Cosmo register reference (REF-19/22/25).
Draft Mrs Lee PDF "What to say to him: a wife's research." 8-page editorial layout. Cosmo MY tonal register. Drop ad_id at W21.
Fire autoresearch loops 1-5 on artefacts 06 (Pattern Decoder), 05 (Semantic Particles), 09 (Pricing Ladder) — target composite 9.35 by end of Q3.

§ What This Brief Is NOT

Not a creative production order. Production starts after Jenn's go-ahead on point #1 above.
Not a Q4 plan. Q4 plan locks at M4 (W32) based on Phase 3 results.
Not a budget approval document. The RM 40K Q3 budget needs separate Jenn sign-off — within Mirra-pattern thresholds, restricted-authority gate.
Not a deployment doc. Cloudflare Pages deploy to drstan.gaiaos.ai is a parent-agent task, not subagent.

§ Open Questions for Jenn

Approve Q3 budget RM 40K (RM 12.5K/mo run-rate)?
Approve Mrs Lee Q3 pilot RM 5K test budget at W21 (M1 decision gate)?
Approve 林伟豪 KOL interview budget RM 1.5K at W26?
Bangsar studio shoot day W23 — RM 4-7K — model release + stylist sign-off needed.
Mont Kiara satellite consult pilot W28 — needs Dr Stanley schedule clearance (quarterly half-day).
Capacity decision: stay at 50/wk in Cheras or pilot Mont Kiara satellite Q4 (depends on M3 gate at W28).

Dr Stan Phase 2 · Researcher subagent · 9.13/10 composite · GREEN verdict · 2026-05-16